A new study provides evidence that social video programs consistently deliver “earned media” results.
In the study, social video platform Jun Group defines earned media as a series of actions that users initiate after watching a social video. These post-view actions include Facebook page visits, brand page visits, store locator usage,…
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A new service from online employment platform Elance and application programming interface (API) management provider Mashery matches skilled developers with freelance API projects on Elance.
Through Developer Connect, developers with experience building Web and enterprise backend systems to mobile platforms like iOS and Android can quickly tap…
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Marketplaces are becoming the go-to Web destination for consumers.
Familiar shopping interfaces, more balanced reviews, one-stop shopping and comparison functionality are just a couple of reasons why some consumers prefer marketplace shopping over shopping on a brand’s website. But marketplaces aren’t only valuable for…
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The world’s largest domain name registrar and the Web’s largest domain name marketplace have announced a partnership that will give users access to more premium domains than ever. When visitors search for domains at GoDaddy.com, matching names from Sedo’s marketplace will now also be displayed for potential buyers to…
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According to the Nielsen Company’s recent Social Media Report, social networks and blogs reach nearly 80 percent of active internet users in the U.S. Social media has not only become a medium by which many people have shared their life stories, but more and more businesses are also using social media to share their brand’s…
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While awaiting the
imminent rollout of “the new Twitter” to the majority of the social network's
user-base, now is a great time for businesses to start considering how to
prepare their new Twitter brand page layouts.
Whether Twitter’s big update will be your company’s first attempt at a brand page layout or yours was…
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Many of the common perceptions about video’s role in online commerce are actually incorrect, according to a new study from Invodo and the e-tailing group.
Among other findings, the study’s research shows that consumers care more about the quality and content of the video than the length of the clip, and that consumers have come to…
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Have you ever tried to explain how to do something through words, but couldn’t quite get your point across? Well, have no fear because Screenr is here.
Screenr is a free Web-based screen recorder that allows users to create and share screencasts. Once the record button is clicked, everything that a user does on the computer screen will be…
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Ask any online professional
about analytics, and you may spend hours hearing about their vital importance in the pursuit of Web success.
One secret to garnering especially meaningful analytical insights is by
breaking down data into different divisions to see more accurate reports of specific
content categories. This process is achieved by using…
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Did you know that Facebook posts have a lifetime?
According to Facebook exposure ranking tool EdgeRank Checker, the life of a Facebook post begins when it is posted live on the social network, and it ends when the growth in engagement is less than 10 percent between hourly snapshots.
So how long do posts usually live? A new study from EdgeRank…
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