E-Commerce Videos Double Conversions

Merchants who are looking for ways to increase conversions this holiday season should consider incorporating more videos into their e-commerce sites. In fact, a new report from Invodo reveals that online shoppers who view video are nearly two times (1.8) more likely to make a purchase compared to shoppers who did not watch a video. […]

7 Merchants Accepting Bitcoin (and How You Can Too)

Although Bitcoin isn’t a widely accepted form of currency yet, many of the ’Net’s retailers have already embraced it. While there are reasons to be hesitant regarding the payment option, Bitcoin also offers many benefits to merchants. For starters, Bitcoin is a worldwide currency with processing fees that are generally lower… [[ This is a […]

10 Percent of Retailers Fail Email Compliance Audit

If you were working on the Web one decade ago, you probably remember how “different” email marketing was; if you don’t, well, there was much more “batch and blast” and far less regard for the user experience (particularly when it comes to managing unsubscribes/opt-outs). In the past few years, however, the Web community… [[ This […]

THE TEN STEPS TO A DECENT WEB PRESENCE

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