Rewarding consumers for positive behaviors (e.g. purchases, social activity, etc.) is a win-win for brands and customers. To take advantage of the many benefits of loyalty and engagement programs, however, companies must transcend paper punch cards to offer comprehensive SoLoMo (social, local, mobile) offerings, as do the four big-name brands… [[ This is a content [...]

:: Maximilian Beer, Senior Online Marketing Manager at TrafficCaptain :: Spurred by the increasing popularity of online games, the computer and video games market has in recent years seen rapid growth and today constitutes an important element in performance marketing. All major performance networks have added online games to their… [[ This is a content [...]

Creating coordinated brand experiences that extend across digital channels and device types can help companies better engage customers through consistency, helpfulness and value, according to Patti Renner, director of marketing at Knotice whose company recently announced an expanded relationship with Fender Musical Instruments.  Fender is… [[ This is a content summary only. Visit my website [...]